How to operate in local media

The 4media.com mission is to aid local media, especially online, to transfer proven knowledge on local media, and to assist in its understanding and practical application. 
We cooperate with almost 400 editorial teams in 5 countries, which lets us spot their best practices. We do not only want to teach, but also stay close when such a need arises - provide advice and assistance in both major and more modest projects. We ourselves have a background in local media. We are perfectly familiar with your reality and we know how much there is on your mind, especially when your team is small, and the owner is a journalist, a sales representative, and a secretary, all at once.  

Our guide will provide you with practical hints on how to create a Modern Advertising Office, what type of content generates online traffic, and how to establish cooperation between the people responsible for the work of the Editorial Office and the team tasked with acquiring advertisers for your company. However, the most crucial knowledge to be drawn from those hints is the philosophy of setting up a strong and recognisable media brand on your local market. We want you to understand that the brand of the newspaper, TV or radio station, or a website is key to success. A set of unique and original ideas will help you win both audience and new advertisement orders.

It is our goal to show you the way to:

- provide information in a better way,

- earn more money,

- save time, which is never in excess.

You will find new hints and new articles on our website every week. We also invite you to share your ideas with us.
Join us on Facebook or email us at [email protected]. You can also find all the information on our website: www.4media.com.